Cavea slides

Cavea Presentation


final statements

Design statement


To become a designer one must understand the guidelines for design, and anticipate that those guidelines will evolve over time. Design, for me, has many paths to follow, whether it’s print or digital. Technology is a key component for the designer as they create their work but technology alone isn’t what makes a design look great. In general the concept behind that design, all the layout composition is meaningless without concept.

What catches my eye is branding identity and illustration designs, growing up I collected several comic books, to which I still have today, as well as manga both in English and in Japanese. I love going through manga collections and looking up-close at layout designs, and what material is used for print on the comic/graphic novel, and stacking up the books together and seeing their spins all flushed together on the book shelf. I find it interesting how a series of graphic novels and manga have a look by itself; then several volumes come together. The look changes, but it is still the same book.

Identity design or branding identity is another design path that I am following, with guidelines to follow. Whether it’s for corporate identity, a local business identity, or personal branding. For me, branding is a form of self-expression that carries a lasting expression if done correctly, with my skills and knowledge within the guidelines of design can create a beautiful brand or identity.


Historical/modern references


The Great Wave off Kanagawa by Hokusai is one of my first historical attributes in my inspirations for my design process, as this iconic image inspires the western hemisphere for its flat design and texture that has brought an immense amount of art styles and movements as a result. With its technique of woodblock print known as Ukiyo-e made mass print production not only possible but also rather economical.

Leonetto Cappiello is an illustrator for Le Rire Cappiello who made several posters with solid backgrounds and clean san serif fonts with vignette illustrations. This simple and yet elegant layout reminds me that design layouts don’t need to be overabundant with all design elements.

Aaron Draplin known for his field notes booklets, Draplin has a remarkable process for creating logos with using flat design and solid colors they own a timeless look. For Draplin’s process, he goes over items from various places and looks over the logo marks and keeps a library of these images and use them for reference for upcoming projects. Chip Kidd, another designer that inspires my design career, works with book covers, comic books, and manga. Kidd uses an array of typography and illustrations to showcase his works. A mixture of texture and line elements gives Chip Kidd’s work an iconic look to them.

A mixture of both Draplin’s and Kidd’s works are the basis of what I want to accomplish as a designer moving forward in my design career path.