QCQ of Where stones can speak

Quote:”If the virtual world is without “animate” occupants, the role of music, sound, and lighting expands a background function indicating place, to a foreground function also indicating occasion. For Example, a darkened room with dirgelike music and sounds of weeping suggests an emotionally negative occasion.”page 160

Comment: Gotta have the scene set up for the mood of what ever it is you are communicating with the audience.

Question: Curious how different cultures interpret some scenarios in virtual reality worlds, different cultures have different meanings, for example, the word Colgate means to in Argentina. So having things like that get mixed up in the some worlds might give certain audiences different meanings.